“Design a mobile phone app that empowers a specific audience to help improve part of the chain of food collection and distribution. The app must provide a mode of measurement or service to a single or multiple systems. The audience may be a party involved in some way in the supply chain or a messenger of public service (much like a watchdog monitoring and promoting awareness) around the severity of the insecurity issue of your choosing.”
During the ideation process we came to the conclusion that we wanted to have Older Adults as our target audience. We discovered the need to bring to light older adults who faced food insecurity and loneliness during the pandemic.
How might we help prevent older adults from feeling isolated and insecure about food by connecting them to the community?
2 Week Design Sprint
Adobe Creative Jam: Design For Change With SoDA Agencies
User Experience Design
UI Design (Collaborative with Sara Pope & Gaby Castro)
We developed an app that incentivizes volunteers to help their neighbors in need by contributing monetarily towards their groceries and delivering them safely while improving parts of the supply chain. With Feed Ma & Pop we created a community that brings volunteers and older adults together. Volunteers get involved by accepting a challenge from a friend, or simply downloading the app. They then pick a Ma or Pop, deliver their groceries and begin earning rewards. Older adults can contribute to their grocery list with as much as they can. If something is left over a volunteer will pick up the rest. We’re giving a sense of safety back to older adults, while empowering our volunteers. We know that a way to a person's heart is through food that's why we're focusing on getting nutritional food to older adults. We’re Feed Ma & Pop
Since this was a two-week sprint, it was crucial to move along and not fall behind. The initial brainstorming session yielded no solid concepts. The team then quickly decided that working from home remotely was not benefiting us. We decide to meet and felt that having a change of environment and energy would benefit us moving forward with the project, all with safety precautions due to Covid-19.
Based on the research we had previously conducted, the team and I felt most connected with solving the issues older adults face, being a group that at times are forgotten and are particularly more vulnerable during the pandemic. Many times there are people that wish to help but don't know how or who is in need. We wanted to bring that to light and create a space where would identify who need help and provide them with someone that can help.
Our research impacted how we would carry out the final design, we understood that many older adults were currently facing financial insecurity but didn’t want to make them feel like they are a burden, we address that by allowing them to contribute towards their groceries and have a volunteer contribute towards the remainder. Volunteers can see the impact they have directly when helping someone, as opposed to donating money and not knowing where the donations go from there.
Our app has two different applications, the Ma & Pop whom we are proving this service to, and the volunteers who are helping the Ma & Pop. In the final deliverable, we proved both experiences.
The Ma & Pop’s journey through the app begins with an onboarding process, followed by the zip code input, the list of local markets, and a pop up for them to adjust their accessibility settings. It was important to give our users control over accessibility adjustments in the app to optimize their experience. Included in the design flow is also the ability to set dietary restrictions before jumping into viewing the grocery items, all of these added adjustments are not obligatory and can be changed or added through the user's profile. User profiles do not need to be created unless the users are going to purchase grocery items, this was intentionally designed for our users to avoid having to sign up for something only to find that there is nothing for them in the app.
The volunteer side of the app begins the same as the Ma & Pops. Volunteers being with an onboarding process, this process is different as it pertains to volunteering. Volunteers are promptly asked to create an account and upon doing so they must also upload a picture of their driver's license for security and safety purposes. To get more volunteers we created a “challenge a friend” feature, this feature will allow you to challenge your friends to volunteer, for every new person that joins and completes their first volunteer drop off you get an additional inceptive. Volunteers can also access the information to their individual impact, there they can see how many Ma’s and Pop’s they have helped along with how much food waste they have rescued.
Doing the research and landing on this particular target audience was frightening at first. I never met my grandparents and initially, I felt I was going to struggle with viewing and understanding things from the perspective of an older adult. Although the connection was not immediately, I found myself visualizing what it would be like to be a volunteer and help an older adult. From that perspective, this project developed into a more personal problem we were trying to solve. This project's deadline did not allow for much time to test and ideate, but as the project continues things will evolve.