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FEED MA & POP

Client

Adobe Creative Jam: Design For Change With SoDA Agencies

My Role

UI/UXDesigner
UX Researcher

Timeframe

2 Week Sprint

Team

Gabriela Castro
Sara Pope

Tools

Adobe XD
Google Drive

Project Brief

“Design a mobile phone app that empowers a specific audience to help improve part of the chain of food collection and distribution. The app must provide a mode of measurement or service to a single or multiple systems. The audience may be a party involved in some way in the supply chain or a messenger of public service around the severity of the insecurity issue of your choosing.”

The Problem

During the ideation process we came to the conclusion that we wanted to have Older Adults as our target audience. We discovered the need to bring to light older adults who faced food insecurity and loneliness during the pandemic.

The Solution

We developed an app that incentivizes volunteers to help their neighbors in need by contributing monetarily towards their groceries and delivering them safely while improving parts of the supply chain.

How might we help prevent older adults from feeling isolated and insecure about food by connecting them to the community?

Design Decisions

Since this was a two-week sprint, it was crucial to move along and not fall behind. The initial brainstorming session yielded no solid concepts. The team then quickly decided that working from home was not benefiting us. We decided to meet and felt that a change of environment and energy would help us moving forward with the project, all with safety precautions due to Covid-19.

Based on the research we had previously conducted, the team and I felt most connected with solving the issues older adults face, being a group that, at times, is forgotten and is particularly more vulnerable during the pandemic. Often some people wish to help but don't know how or who is in need. We wanted to bring that to light and create a space, that would identify who need help, and provide them with someone that can help.

Project Goals

Commit to inclusive design and accessibility. We want to offer a service that will augment our users experirenc by adapting the interface to the user, regardless of their situation.

Fostering a community. Create a product that has value to the people by empowering them to help one another when in need. People over revenue is our mission.

Reduce food waste. We aim to promote food that would otherwise go to waste, the food is good to consume, but minor imperfections might turn people away, by reducing the price of the grocery items we can reduce food waste.

User Journey Map

Since this was a two-week sprint, it was crucial to move along and not fall behind. The initial brainstorming session yielded no solid concepts. The team then quickly decided that working from home was not benefiting us. We decided to meet and felt that a change of environment and energy would help us moving forward with the project, all with safety precautions due to Covid-19.

Wireframes

Our app has two different applications, the Ma & Pop whom we are proving this service to, and the volunteers who are helping the Ma & Pop. In the final deliverable, we provided both experiences. The wireframes assited in developing the best experience we could provide.

Style Guide

Introducing theFeed

Ma & Pop App.

Final Design

Our research impacted how we would carry out the final design, we understood that many older adults were currently facing financial insecurity but didn’t want to make them feel like they are a burden, we address that by allowing them to contribute towards their groceries and have a volunteer contribute towards the remainder. Volunteers can see the impact they have directly when helping someone, as opposed to donating money and not knowing where the donations go from there.

Onboarding

The onboarding for Feed Ma & Pop presents the user with an understanding of the purpose of Feed Ma & Pop. We used inviting language and icons that would invoke a warm and caring feeling. After the user navigates through the onboarding, they are then asked to provide their Zip code. There is no need to sign up to begin using the app. We wanted users to explore what we have to offer before needing to sign up.

Accessibility Adjustments

Feed Ma & Pop provides its user's control over how they interact with the app. Accessibility adjustments give user's the control to interact with the content in the way they prefer. We aimed to design for a breadth of scenarios, with the understanding that people might use the interface in a variety of situations, and we wanted to stand apart by ensuring that Feed Ma & Pop provides a valuable experience to the people.

Dietary Restrictions

We needed to remember we are designing for people, and with that in mind, we wanted the service we provided to adapt to the users rather than have our users adapt to the service. Feed Ma & Pop uses the input provided to offer a better experience for the users. We ask them if they have any dietary restrictions, and we do not modify what is being shown to them when shopping. Instead, we alert them if there is an item they selected that they should be aware of. The goal is to encourage moderation and provide healthy habits.

Add A little Love (Volunteer Experience)

We wanted to add a delightful experience to Feed Ma & Pop. Volunteers can decide if they would like to “Add a little love” and provide an additional item to the Ma or Pop’s groceries. The grocery items are pre-selected by the Ma or Pop beforehand. Having items preset by the Ma and Pop would also ensure that the additional items do not get wasted.

Summary + Impact

Once groceries are ready for pick up, the volunteers will be notified and will be provided a code to ensure they are receiving and delivering the correct groceries. Volunteers can also see the impact they have made when volunteering with Feed Ma & Pop. Volunteers can see how many people they’ve helped, how much food waste they have reduced, as well as the points they have earned for delivering. The points would be exchanged for discounts toward the groceries for the volunteers.

Reflection

Doing the research and landing on this particular target audience was frightening at first. I never met my grandparents and initially, I felt I was going to struggle with viewing and understanding things from the perspective of an older adult. Although the connection was not immediately, I found myself visualizing what it would be like to be a volunteer and help an older adult. From that perspective, this project developed into a more personal problem we were trying to solve. This project's deadline did not allow for much time to test and ideate, but as the project continues things will evolve.

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© 2021 by Porfirio Moreno Ortega